Magic Moments (www.magicmoments.org) is the primary beneficiary of our annual Wine Auction. Chartered in 1984, Magic Moments is a non-profit charity that provides non-medical wishes to children and special help to children of Alabama who have chronic life-threatening or life-altering illnesses. The children's wishes have included trips to Disney World, computers, shopping sprees and even horseback riding on the beach. Over the past 25 years, more than 3,700 Alabama children have had their wishes fulfilled by Magic Moments.